Are you exercising your CORE? - BtoB Magazine

Are you exercising your CORE? BtoB Magazine To do this, you need to exercise your “CORE”: content, outreach, response and engagement. Content. Here, you need white papers, research reports, position papers, product videos, ROI calculators, press releases and e-books. However, there are two basic ...

The internet goldmine - Hindu Business Line

Hindu Business Line

The internet goldmine Hindu Business Line “You can create a 'niche' book or one with a broad-based appeal. The larger the potential audience, the larger the number of potential clicks you may get.” The foremost in the list of '10 Ways to Market Your ebook' is the advice on selling the book ... and more »

BUSINESSPERSON OF THE YEAR 2011/12 - Al Subbloie - Connecticut Business News Journal

BUSINESSPERSON OF THE YEAR 2011/12 - Al Subbloie Connecticut Business News Journal “It's amazing what you can do when you put your mind to it,” he observes. Another valuable lesson from Andersen was that the natural assumption that large organizations, be they private companies or governmental entities, always make rational decisions ...

Social media in 3 hours per week - Advisor.ca

Advisor.ca

Social media in 3 hours per week Advisor.ca Time allocation: You can outsource the email list set-up, but dedicate an hour per month to helping choose the shares and personalizing the message. Bonus idea: Write and self-publish a PDF white paper or e-book. Give it away away for free on your site ... and more »

Top 10 Library Stories of 2011 - American Libraries

Top 10 Library Stories of 2011 American Libraries Share your top 10 in the comments. HarperCollins imposed an arbitrary 26 loans per ebook license and Penguin refused to let libraries lend its new titles altogether. Even good e-news had a catch: Patrons who could now borrow Kindle-formatted ebooks had ... and more »

Why Every Entrepreneur Should Self-Publish a Book - TechCrunch

TechCrunch

Why Every Entrepreneur Should Self-Publish a Book TechCrunch If you, the entrepreneur, self-publish a book you will stand out, you will make more money, you will kick your competitors right in the XX, and you will look amazingly cool at cocktail parties. I know this because I am seldom cool but at cocktail ...

Creating Sustainable Cost Management Through Outsourcing - MarketWatch (press release)

Creating Sustainable Cost Management Through Outsourcing MarketWatch (press release) In an economic downturn, outsourcing is a smart way to get your organisation moving forward. Managing processes internally can distract an organisation from focusing on growing the business and can possibly contribute to missing out on growth ... and more »